Meet Our Team
Powered by curiosity, creative thinking and practicality.
We quite like being above average.
How we work
With our team, you get access to our naturally strategic way of thinking, complemented by our deep sense of creativity.
We work with clients to shape their strategy and the craft the story to get them traction to achieve their business or organisation’s goals.
Anna and her team combine their experience working with, and in, business, government and not-for-profit sectors, to deliver results for clients seeking to grow their business and to plan, fund and implement key projects.
Your expertise is leading your business. Ours is in teasing out your value and point of difference, then creating a compelling story to get you traction with the people that matter – clients, funders and investors.
Our Consulting Team
Anna has hand-picked a team of professionals who provide clients with consistently high-standard results tailored to their individual context. Our team are based across Busselton, Bunbury and Perth, with all of our team having a strong understanding of the Western Australian context having worked across all regions of Western Australia, with a majority of the team (including from our Perth team) having spent most of their careers living and working in regional and remote Australia.
Our lead consultants work closely with clients to deliver their priority projects, supported by a range of trusted service provider partners selected for projects that require specialist expertise.
Known for her practicality and can-do attitude, Anna offers exceptional analytical and conceptual thinking skills. Anna leads our team of hand-picked professionals supporting our clients to excel.
In addition to managing the assessment and administration of significant grant funding programs and procurements, she has been instrumental in the development of major business cases, funding proposals, and government program reviews.
In a consultancy role, Anna partners with a wide range of growing and established businesses to nail their strategy and communicate their value. She also works closely with government agencies and industry bodies to pursue strategic opportunities.
+ Bachelor of Education (Secondary – English and Media Studies)
+ Diploma of Government (Procurement and Contract Management) + Certificate IV in Project Management
+ Certificate IV in Workplace Training & Assessment
+ Certificate of Engagement from the International Association of Public Participation.
+ Strategic & Business Planning
+ Navigating Government Bureaucracy
+ Major Project Funding
+ Stakeholder Engagement
Carmen leads our funding and research based projects, seeking out critical information and uncovering new ideas and opportunities.
Drawing together evidence-based insights, Carmen brings her strong writing skills to projects as we create clients’ strategic documents and funding submissions.
Having applied these skills in various roles within State and Local government over the last twelve years, Carmen now partners with our clients to develop high standard reports, proposals and plans to achieve their organisational goals.
+ Bachelor of Arts (majoring in Education), graduating with high distinction
+ Diploma of Psychology
+ Focus Group Techniques
+ Demonstrating Value for Money in Tendering
+ Industry Specific Research & Analysis
+ Case studies & Benchmarking
+ Business Cases & Grant Funding Submission
+ Tenders, Proposals & Pitches
Sonya offers her extensive experience working with strategic marketing and communications projects in State and Local Government, and the private sector.
She has strong expertise in the development of sophisticated and practical solutions for clients and the development of campaigns to promote a variety of policies, programs and initiatives.
Sonya is a highly-skilled writer, working with clients to shape their stories to communicate their value.
+ Bachelor of Politics and International Studies
+ Media Training Facilitation
+ Crisis Communication Management
+ Corporate Communications & Public Relations
+ Marketing Strategy
+ Business Cases & Grant Funding Submission
+ Tenders, Pitches & Proposals
Rhiannon is our specialist for projects with a sustainability focus, adding value with technical knowedge in this space, along with diverse skills in research, writing and planning.
She draws on her broad experience in consulting and roles in local government and not-for-profit sectors as she applies her ability to generate ideas and solve complex problems. She also bring a strong background in authentic stakeholder engagement. Rhiannon brings strong creative capabilities along with a deeply analytical mindset.
+ Bachelor of Science (Double Major: Sustainable Development & Environmental Management)
+ Master of Urban and Regional Planning (focusing on climate change)
+ Certificate IV in Business Management
+ Certificate of Engagement from the International Association for Public Participation.
+ Full member of the Planning Institute of Australia
+ Assessing Organisational Sustainability
+ Corporate Social Responsibility & Customer Engagement
+ Sustainability strategy, policy and reporting
+ Carbon emissions reduction strategies and plans
+ Strategic projects with sustainability dimension
+ Stakeholder engagement
Digital strategy expert Heidy works with clients to dive into their data and understand their goals. Heidy creates digital strategies based on best practice for our clients’ sector and takes into consideration the resources available to implement any recommendations.
Heidy oversees the implementation of strategies, or works alongside clients as they DIY the solutions.
+ Bachelor of Business
+ Inbound Marketing
+ Digital Marketing
+ Digital Marketing Strategy
+ Systems & Processes
+ Digital Data Analysis
Megan Hoeneveld is our Creative Consultant and offers exceptional design skills, combined with the ability to listen to clients and support them develop impactful, workable solutions that reflect their value and core message.
With ten years’ experiences as a graphic designer, and formal education in a Bachelor of Arts in Creative Advertising, Megan offers technical and creative skills along with a strong understanding of advertising and marketing best-practice.
Megan works with us to create impactful design solutions for a broad range of clients including business, State Government and not-for-profits.
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Anna and her team consistently deliver professional work and solutions that reflect their commitment to excellence and practicality. They represent a great example of a regional business striving to deliver excellent results for their clients.
Caroline Robinson, Executive Officer, Wheatbelt Business Network